August 9, 2017 – Ok, big news folks: starting on August 13, you can find our BARK Original toys and all-natural snacks in every Target and on Target.com. This is our first retail partnership, and boy are we excited. Target will carry four BARK collections, plus an always-changing assortment of seasonal collections.
You can check out Target.com/bark if you want to shop our collections or sign up for a BarkBox subscription.
So, how did we make all of these products so great? Simple: we listened, and we cared. Since 2012, we’ve shipped 10 million BarkBoxes and 50 million toys and snacks. And then we asked people what their dogs liked, disliked, and LOVED. That’s a lot of feedback, and we used every bit of it to get better. And better. And now? We’re pretty sure our toys and snacks are the best out there.
With an emphasis on innovative construction and clever design, we’ve created toys and snacks your dog will totally love. Starting August 13th, you’ll be able to find these collections at Target stores, Target.com and on barkshop.com:
- Destroyers Club: Toys designed to maximize the joy of destruction.
- Best Toys Ever: The greatest hits from 10 million play-tested BarkBoxes.
- Best Treats Ever: The greatest taste-tested and dog-approved all-natural snacks from BarkBox.
- New York City Snacks: Local all-natural faves chosen by the City Sniffers at BARK.
The first of many seasonal lines hit Target’s shelves on September 3rd, debuting with Are You Afraid of the Bark, which puts the “Howl” in Halloween.
Playtime is serious business.
Since launching in 2012, BARK has become one of the fastest-growing brands in the $69 billion pet industry, and we couldn’t have done it without your support and your dog’s enthusiasm.
- By continuing to innovate and make joyful products for dogs like yours, BARK reached profitability in the first quarter of 2017 and will surpass $150 million in revenue by the end of the year.
- BarkBox has continued to thrive with a 70 percent YOY revenue growth rate and 95 percent retention rate.
- Sales of individual BARK Original products on barkshop.com will more than double in 2017.
These numbers were made possible by crazy dog people like you. Thank you. Seriously. Give your dog a belly rub for us, will ya?
For more info about the BARK Original collection at Target, visit Target.com/bark. To see the entire lineup of BARK Original products, visit barkshop.com, and to sign up for a subscription to BarkBox, visit barkbox.com.
About BARK Original
All BARK Original treats and snacks are Made in the USA, and every bite is wheat, corn, soy, and filler-free. No artificial flavors. No artificial preservatives. No weird ingredients. Just delicious snacks that dogs crave.
Every BARK Original toy is designed to excite and enrich dogs with sturdy construction, varied materials, and quirky personalities. BARK designers test hundreds of squeakers to find the exact right bite for each new toy, and every fabric and material is chosen for its particular toothsome qualities. All toys have been thoroughly play-tested and approved by BARK’s own dogs.
BARK (formerly Bark & Co) is a pack of crazy dog people dedicated to making pups and their humans happy. At BARK, dogs aren’t pets; they’re family and deserve the best. Since launching in 2012 with BarkBox, a monthly themed box of clever toys and all-natural snacks, BARK has shipped more than 50 million products and expanded into creating its own toys, snacks, experiences, and entertainment. BARK’s pack sits and stays in Chinatown, NYC and Columbus, OH. To learn more, sniff around at bark.co, barkbox.com and barkshop.com.
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