Back to press

BARK Releases Rudolph®-Themed Subscription Boxes for Dogs, Reindeer, Elves and Misfit Toys Everywhere

New York, NY – November 29, 2021 – BARK, Inc. (NYSE: BARK) (“BARK”), the company behind BarkBox®, is announcing a new collaboration with the beloved holiday icon Rudolph the Red-Nosed Reindeer for the holiday season. New and current subscribers of BarkBox, a monthly themed surprise of dog toys, treats and chews, and BARK Super Chewer®, a monthly subscription box for dogs who play tough and love a challenge, can join in the Reindeer Games™ with limited-edition Rudolph®-themed subscription boxes. The boxes are available starting today through the month of December, while supplies last.

The in-house design team at BARK reimagined the characters from the timeless holiday special as dog toys. The Rudolph®-themed BarkBox, starting at $23/month, features a plush Rudolph the Red-Nosed Reindeer® and Bumble™ Bounce, with the option to add additional toys, including Ol’ Kris Kringle and Spotted Elephant™. Subscribers for BARK Super Chewer, starting at $29/month, will receive Solid Sam The Snowman™ and Reindeer Games™ Rudolph®, both made with natural rubber, and the option to add additional toys including Bumble™ Ball and Yukon Cornelius™. Like all BARK toys, the toys are bright, durable and ideal for dogs of all ages and sizes. BarkBox and Super Chewer subscribers can also expect seasonal BARK Eats® treats including Bumble™ Bars and Yukon Yummies and all-natural chews in their boxes.


“We love Rudolph the Red-Nosed Reindeer here at BARK. It’s a great celebration of the joy and magic of misfits,” said Henrik Werdelin, Co-founder of BARK. “BARK as a company is full of self-identifying misfit humans and perfectly imperfect dogs. We’re excited to launch a collection with our spin on our favorite characters for our dogs, and we look forward to sharing our holly jolly box of toys, treats and togetherness this holiday season.”


BARK was founded in 2012 and has since served more than 6.5 million dogs around the world across categories including Play, Food, Health and Home. To learn more about BarkBox and BARK Super Chewer and to sign up for a subscription, visit and


About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, personalized meal plans and supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, personalized nutrition and meal plans with BARK Eats; and health and wellness products that meet dogs’ needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at for more information.


About Character Arts:

Character Arts was established in 1999 by Jonathan Flom, an entertainment management, production and licensing industry veteran. The company’s primary focus has always been the dedicated management of Rudolph the Red-Nosed Reindeer and all of the characters from the 1964-television special. Character Arts works across all media, including film, television, advertising, retail, location-based entertainment, music, publishing and charitable tie-ins.


Media Contact

Nicole Farin

[email protected]