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BARK Launches “ThrowBARK Thursday” Collection on Urban Outfitters.com

We’re playing like it’s 1990, and bringing the party straight to your doggy door.

September 18, 2018 — A new line of BARK Original toys, designed specifically for UO MRKT, is now available online at www.urbanoutfitters.com. It’s time to kick it old school with your pup and our new “ThrowBARK Thursday” collection.  Our in-house team of rockstar designers took a look at their high school yearbooks and social feeds (duh, what’s old is new) for inspiration and the resulting #TBT toys are totally tubular.

Some of our favorites are:

Doggochrome Film Roll: Your dog barely remembers the days of acid-washed jeans and x-treme yogurt. Thankfully, these pictures last a lifetime. It’s the perfect way to celebrate your dog’s wonder (and blunder) years.  This film roll dog toy is bringing some old school playtime into your pup’s life. The ballistic nylon film strip features crinkle that crackles as your pup bites it. A plush cartridge houses the film for maximum protection.

Paws and Rewind VHS: Your VCR broke, but your home movies are safe right where you left them — recorded over a football game by Dad. This VHS tape dog toy adds a bit of nostalgia to your dog’s playtime. The crinkly VHS tape sits inside a canvas case so that your dog’s memories will be protected.

Licka K9 Camera: With this fancy photo gear in tow, everyone will know your dog’s a real pro on the go.  This vintage camera dog toy will snap your pup into playtime. We built this toy with a t-shirt rope and a medley of materials to jumpstart your dog’s creativity.

(Are you seeing a pattern here? Analog was is in).

 

BARKxUO

Since launching our unique retail partner network in August 2017, we’ve been searching for more amazing dog-obsessed partners to help us serve all dogs across the country. This is our first partnership at scale that speaks to the raw, authentic personality that defines BARK — we knew Urban Outfitters would be a great partner because of their dog-friendly culture and customers who are tapped into pop culture.  As a non-traditional pet destination, Urban Outfitters allows us to further lean into the cheekiness, attitude, and millennial-savvy nature of our brand across a strong brick-and-mortar and e-commerce presence.

“Dogs have distinct personalities and needs — just like their people. Our ambition is to be able to serve each dog as an individual and make it easy for the humans to access our products and content through strategic, like-minded partners,” said Rich Sargente, VP of Sales and GM, Retail for BARK.  “As dog people, we relate with our customers on a uniquely personal level and are committed to finding new ways to connect with them in non-traditional destinations and experiences.  Everything we do has a very clear ‘BARK’ spin to it, and that authentic creativity extends through our retail partner strategy.  We’re excited to have Urban Outfitters as our next partner to allow us to further lean into the clever, raw personality that has kept our growing audience engaged with us over the years.”

“ThrowBARK Thursday” is the latest clever creation by BARK’s design team that the effortlessly cool dogs of Urban love. Every BARK Original toy is meticulously designed to excite and delight dogs and enrich playtime with their people. BARK designers test hundreds of shapes, sounds, textures and materials to find the exact right bite for each new toy, with all elements carefully chosen for their particular toothsome qualities. BARK Original toys are brought to life with quirky personalities that tie in seamlessly with the collection as a whole to create entertaining story. All toys have been thoroughly play-tested and approved by BARK’s own dogs.

Urban Outfitters now carries some of BARK Original’s hottest collections, plus an ever-fresh assortment of fun new seasonal stuff, including:

  • “Tugimals”: Tough rope and elegant shapes make these zoo beasts the absolute best for games of tug-o-war.
  • “Lights, Camera, BARK!”: Super-cute stuffed props for photo opps (and long-lasting playtime). Is your dog ready for their Insta close-up?
  • “Dog People” Tote Bags: The perfect tote for the totally dog-obsessed. Available in a variety of stylish prints, each dog park-chic tote features thoughtful design elements like a built-in poop bag holder and slobber-free tennis ball pouch. It’s everything you and your dog need for your next walk.

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and wellness supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on BarkShop.com; and custom collections via its retail partner network, including Target.  At BARK, we want to be the people our dogs think we are and promise to be their voice until every dog reaches its full tail-wagging potential. Sniff around at bark.co for more information.

For even more BARK Originals, visit barkshop.com, and to sign up for a subscription to BarkBox, visit barkbox.com.

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