Coffee Lovin’ Dog Parents Rejoice! BARK and Bluestone Lane Collaborate to Add a New Stop to Your Morning Routine
September 11, 2018 — BARKxBLUESTONE just made morning walks with your dog even better. In a first-of-its-kind collaboration, BARK and Bluestone Lane are partnering to make coffee shops the place for dogs (and their people). Beginning this October, all of Bluestone Lane’s coffee shops and cafes across the United States will be decked out for dog-obsessed coffee lovers, with BARK Original toys, treats, and accessories. BARK and Bluestone Lane know that dog parents shouldn’t have to leave their pups behind when they grab a coffee, so they’re creating the perfect place for all humans and dogs to hang out together.
BARK’s mission is to make dogs happy and dogs are happy when they’re with their people. So, BARK reached across industries to find a dog-obsessed partner that shares its desire to serve dogs and their people in an energetic, all-in, and authentic way. BARK and Bluestone Lane both strive to create hyper-local experiences that create joy for the humans and dogs in their communities. People love dogs and people love coffee — this collaboration seeks to satisfy the routines and loyalty of coffee-lovers and dog-lovers alike.The result? Together, BARK and Bluestone Lane are teaming up to add a new destination to every dog person’s map — we know a cup of coffee is the perfect way to start and end long walks with your pup. BARK is decking out Bluestone Lane’s outdoor seating areas with co-branded dog bowls and more, making it the perfect destination for coffee dates with your BFFs (Best Furry Friends).
BARKxBLUESTONE also want customers to take the caffeine-high home with them, so Bluestone Lane will be selling custom BARK Original plush toys, including “Chewstone Lane To-Go Coffee” and “Bark Roast Bag of Beans,” and select bags of BARK’s latest treat line “Snacks that Give Back.”
To celebrate this major upgrade to every dog parent’s morning routine, BARKxBLUESTONE has kicked off this exciting new partnership with a series of Yappy Hours in the evenings and Pup-Ups in the mornings at select Bluestone Lane locations in the New York, Philadelphia, Los Angeles, and DC-area. During events, from August 9th through October 10th, attendees will be offered a free bag of BARK-branded treats for pups and free coffee (Pup-up) or wine (Yappy Hour) for humans. Craving avocado toast? Now dogs can join in on the millennial fun and enjoy a BARKxBLUESTONE “Avocado Smash” chew toy during these exclusive dog-obsessed coffee dates at your local BL. Check out the full #BARKXBLUESTONE schedule below!
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on BarkShop.com; and custom collections via its retail partner network, including Target and Urban Outfitters. At BARK, we want to be the people our dogs think we are and promise to be their voice until every dog reaches its full tail-wagging potential. Sniff around at bark.co for more information.
About Bluestone Lane
Bluestone Lane is an Australian-influenced hospitality and lifestyle brand, and one of America’s top 25 fastest-growing fast-casual businesses. Founded by a group of Australian expats, Bluestone Lane is leading the movement in third and fourth wave coffee culture in the US. The business began with the philosophy to provide Americans with an enhanced coffee and café experience, similar to one you would find in Melbourne, Australia. Since the brand launched with its first New York City location in July 2013, Bluestone Lane has taken the United States by storm, opening 30 locations across six US cities in only five years.