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BARK Celebrates the Holidays with New Limited Edition The Grinch BarkBox, Inspired by the Upcoming Debut of Illumination’s Dr. Seuss’ The Grinch

BARK to Donate $1 Per Social Post to Working Dog Organizations Nationwide in The Grinch-themed #MaxForGood #TheGrinch Campaign

Dr. Seuss’ The Grinch Arrives in Theaters Nationwide on November 9, 2018


November 2, 2018 – New York, NY – This holiday season, BARK, the world’s most dog-obsessed company, is partnering with Illumination Labs and Universal Brand Development to launch a limited edition The Grinch BarkBox, inspired by Illumination and Universal’s upcoming animated film, Dr. Seuss’ The Grinch, debuting in theaters nationwide on November 9, 2018.

Rewarding Working Dogs with #MaxForGood #TheGrinch Campaign

Drawing inspiration from The Grinch’s loyal dog, Max, BARK will donate $1 to working dogs, including search and rescue dogs, police and military dogs, PTSD and veteran therapy dogs, and guide dogs for the blind, for every photo posted on social media of a dog wearing BARK’s limited-edition Max’s Antler using #MaxForGood #TheGrinch. BARK’s donation will support canine heroes via partners, including: America’s Vet Dogs, Guide Dog Foundation, Canine Search and Rescue Units affiliated with FEMA Task Forces, United K9 Search and Rescue, Pet Partners, A Fair Shake For Youth and The Good Dog Foundation. These best-in-class organizations were selected by BARK’s social impact program, BARK For Good, which regularly supports more than 700 rescues, shelters and working dog organizations, in their work aiding, training and deploying active and retired working dogs nationwide. BARK’s #MaxForGood #TheGrinch campaign will run from November 1, 2018 through December 20, 2018.

The Best Toys and Treats In All of Who-ville

BARK is going green to make a limited-run The Grinch-inspired #barkboxday the best yet.  In addition to two of the best original toys, two bags of delicious treats, and one drool-worthy chew, every BarkBox includes an original Max’s Antler prop, turning your dog into the ultimate side-kick, Max. The Grinch BarkBox has been designed for BARK’s classic plush lovers and for Super Chewers needing more durable options. All existing BarkBox and Super Chewer subscribers will receive The Grinch-themed box as their November box. Starting today, new subscribers can also get in on The Grinch fun by signing up at or, while supplies last.  It’s the perfect gift for your furriest friends.

“People who love their dogs as much as we do are our kind of people,” said Stacie Grissom, Director of Content at BARK. “We know we can all be a little grouchy and Grinch-y sometimes, but our dogs still love us no matter what. In partnering with Illumination Labs and Universal Brand Development, we’re making up for all the times we’ve been a grouch to the most important thing in our lives: our dogs. Just like Max, there are a lot of hard working pups across the country that help us humans and work hard to make the world a better place for us. With our #MaxForGood #TheGrinch campaign, we’re helping make this holiday season as special for working dogs as they make ours.”

This holiday season, reward working dogs across the country and treat the dog that you’ll always love, the one that makes your heart grow three sizes even on your grouchiest days.

BARK will donate a total of up to $25,000 over the course of the campaign. Limit one social media photo post per customer for the duration of the campaign. Final donations will be in the form of cash or equivalent product value, subject to regulatory requirements for certain working dog organizations. Gift donations can also be made by contacting [email protected].


For their eighth fully animated feature, Illumination and Universal Pictures present Dr. Seuss’ The Grinch, based on Dr. Seuss’ beloved holiday classic. The Grinch tells the story of a cynical grump who goes on a mission to steal Christmas, only to have his heart changed by a young girl’s generous holiday spirit.  Funny, heartwarming and visually stunning, it’s a universal story about the spirit of Christmas and the redemptive power of kindness.

Academy Award® nominee Benedict Cumberbatch lends his voice to the infamous Grinch, who lives a solitary life inside a cave on Mt. Crumpet with only his loyal dog, Max, for company.  With a cave rigged with inventions and contraptions for his day-to-day needs, the Grinch only sees his neighbors in Who-ville when he runs out of food.

But each year at Christmas they disrupt his solitude with their increasingly bigger, brighter and louder celebrations.  So when the Whos — including the Grinch’s ever-cheerful neighbor Bricklebaum (Kenan Thompson) — declare they are going to make Christmas three times bigger this year, the Grinch realizes there is only one way for him to gain some peace and quiet: he must steal Christmas.  To do so, he decides he will pose as Santa Claus on Christmas Eve, even going so far as to trap a lackadaisical misfit reindeer named Fred to pull his sleigh.

Meanwhile, down in Who-ville, Cindy-Lou Who (The Greatest Showman’s Cameron Seely)—a young girl overflowing with holiday cheer—plots with her gang of friends to trap Santa Claus as he makes his Christmas Eve rounds so that she can ask him for help for her overworked single mother, Donna (Rashida Jones).  As Christmas approaches, however, Cindy-Lou’s altruistic plan threatens to collide with the Grinch’s more nefarious one. Will joy and optimism win out over grumpiness and cynicism?

About BARK

BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats and wellness supplements, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2012, BARK loyally serves dogs nationwide with monthly subscription services, BarkBox and Super Chewer; a curated e-commerce experience on; and custom collections via its retail partner network, including Target.  At BARK, we want to be the people our dogs think we are and promise to be their voice until every dog reaches its full tail-wagging potential. Sniff around at for more information.

About BARK For Good
BARK For Good is BARK’s social impact program, focused on helping dogs and their people stay together and promoting a more dog-inclusive lifestyle. We believe we can make the world a better place for dogs and their people by loyally serving as the voice for dogs in a human-led world.  To us, the first step is to recognize every dog as an individual, with specific wants, needs, and behaviors.  

We know that there are no bad dogs out there, just ones that are misunderstood.  Yet, over 1 million dogs are re-homed or surrendered in the U.S. every year because of perceived behavioral issues. We want to be the people our dogs think we are and are doing our part to set dogs up for behavioral success, helping them stay with their perfect families.  BARK For Good supports programs and organizations across the U.S. and Canada, creates educational resources and training tools, and volunteers with misunderstood dogs around the world, to help humans better understand canine behavior.

We’re here to help you become your dog’s personal translator, expert and advocate, so your best bud can stay with you for life.

About Illumination

Illumination, founded by Academy Award® nominee Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of event-animated films.  The company’s franchises include three of the top-eight animated films of all time, and its iconic, beloved brands—infused with memorable and distinct characters, global appeal and cultural relevance—have grossed more than $5.8 billion worldwide.

Illumination was recently honored by Fast Company as one of the world’s most innovative companies.

Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, has garnered an extraordinary number of franchise successes for a studio just over a decade old.  As the creator of the hugely successful world of Despicable Me, which was recently crowned the top-grossing box-office animated franchise globally, Illumination has evolved the Despicable Me series to include Minions, the third-highest-grossing animated film of all time and the most profitable film in Universal’s history, as well as the Academy Award®- nominated Despicable Me 2 and summer 2017’s Despicable Me 3, which made more than $1 billion at the global box office

Illumination recently launched two original properties that captivated audiences worldwide: The Secret Life of Pets, which achieved the best opening for an original movie, animated or otherwise, in U.S. history, and the global smash, Sing.

Founded 11 years ago with the mission of putting a smile on the face of every member of the audience, no matter their age, Illumination continues to imagine both original stories, as well as unexpected adaptations of beloved pre-existing works

Illumination’s upcoming films—featuring creative contributors from an unparalleled collection of writers, artists, voice talent and musicians—include Dr. Seuss’ The Grinch in November 2018, The Secret Life of Pets 2 in June 2019, Minions 2 in July 2020, and Sing 2 in December 2020.

About Universal Brand Development

Universal Brand Development globally drives expansion of the company’s intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. Along with franchise brand management, Universal Brand Development’s core businesses include Consumer Products, Games and Digital Platforms, and Live Entertainment based on the company’s extensive portfolio of intellectual properties created by Universal Pictures, Illumination Entertainment, DreamWorks Animation, and NBCUniversal cable and television. Universal Brand Development is a business segment of Universal Filmed Entertainment Group, and part of NBCUniversal, a subsidiary of Comcast Corporation. Visit for more information.


Media Contacts

Alan Keane

BARK PR at Confidant

[email protected]


Molly Quirig

Director, Global Communications, Universal Brand Development

[email protected]