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Introducing BARK’s New Food Lineup: Great Meals Made for Your Dog’s Breed

Shopping for dog food is not fun. The endless array of options and lack of experienced guides make it hard to know if you’re buying the right food for your dog. Add on top, inflation, sneaky price jumps in your autoship orders and shipping that’s no longer free, and it’s easy to be frustrated or overwhelmed.


Since its founding, BARK has focused on its mission of making all dogs happy through play with products like BarkBox and SuperChewer that smooth the road to dog joy with a totally customized box of themed toys and treats for your pup.


Over the past two years, we’ve built a team with over 100 years of combined experience in making great dog food. Our team has been hard at work building a BARK dog food offering that will cater to your dogs’ unique needs, deliver some dog joy and make your lives easier. 


Today, BARK is announcing a new line of food including premium kibble, supplements, broths, toppers, and treats built by crazy dog-obsessed experts and tailored to your pup’s breed. We’re starting today with food for Chihuahuas, Labs and Pit bulls, but we’ll be rolling out more breeds over the next few months so be sure to sign up here to be notified when we open things up for your dog!


With BARK Food, subscribers will get: 


  • Breed-specific food from the dog-obsessed people who know how to keep your pup happy and healthy.

    We serve over 275,000 Pit bulls, Chihuahuas, and Labs every month, so we care a lot about them and spend lots of time thinking about their needs.  We’ve thought of everything for these breeds, including ways to help with any conditions, personality quirks, or eating styles they might have. We also employ strict quality control measures to confirm that every batch we make meets AAFCO’s nutrient profile standards.

  • Same Price Forever.

    This is just how we do business. For the last 70 (dog) years, we’ve offered our dog customers the same price for their entire lives. This means if you sign up for the savings and the convenience of regular deliveries, we’ll guarantee you’ll pay the same price forever. Inflation sucks, and our dogs should be protected from rising prices.

  • 100% Happy Guarantee.

    If your dog isn’t happy with their food, we will work with you to get it right. Wherever, whenever, whatever you need on your food journey, we are here to help. We believe this is how dog people serve dogs and their people.


Finally, for any Pit bull, Lab, or Chihuahua who signs up today, there are special offers specific to their personalities and eating styles available for each pup. Head to to check out our new food and see what we’ve got!