Paid Acquisition Manager

New York, NY

ABOUT BARK:

BARK is a company building products, experiences, and entertainment for dogs and the people who love them. The lasting brand that Disney has built for kids and families, BARK is building for the fast-growing market of dog people.

Our ambition-level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 50 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make dogs happier.

But what kind of company is BARK? It's a company that has gone to the dogs. We are committed to a culture that is open, inclusive, generous, and enthusiastic — just like our pups. United by this dog-obsession, we embrace diversity of all stripes and spots. If your camera roll is 90% pictures of your dog, you belong here.

At BARK, we know that dogs aren't pets; they're family. Our people – crazy dog people – believe that their dogs deserve the best. The best treats, the best toys, the best seat on the couch. Together, we're driven to be the people our dogs think we are.

WHO WE’RE SNIFFIN’ FOR:

Do digital marketing and paid social advertising make you howl? Does targeting dog lovers with quirky, irreverent creative sound like fun? If you answered yes to these questions, we should chat.

BARK is a fast-growing business for people who absolutely love dogs. The Marketing Manager will help run a variety of paid acquisition channels on Barkbox, Superchewer and Bright Dental, ranging from paid social, search engine marketing, display advertising and other test channels.

We're looking for a growth hacker who can manage the tools themselves and not rely on agencies. Somebody who is an analytical, hard-working digital campaign junkie that gets your fix by analyzing/optimizing campaigns, rolling out new creative and copy, identifying new ways to scale, and looking for ways to drive down CPAs across multiple channels. Somebody with a proven testing methodology, and ability to provide detailed reporting on a daily basis.

DOODIES:

Naturally curious and self-motivated team members thrive at Bark. This list is not comprehensive, and we hope you’ll seek out even more ways to make an impact, but here are some initial expectations of this role:

  • You'll set up, launch, optimize and efficiently scale all campaigns in paid social (mostly Facebook/Instagram/Google)
  • You’ll drive measurable new growth in these channels and be able to evaluate each opportunity and test, communicate results, and double down on high performing campaigns
  • You'll lead the testing of new digital channels
  • You'll provide daily reporting on performance and analysis of how to improve
  • You'll manage budget and drive revenue and conversion on ads

EXPERIENCE:

We are looking for someone who can lead these channels for BarkBox, so the ideal candidate has hands on, technical experience in these channels from strategy and production to media-buying and execution. The quantity of your experience is not nearly as important as the quality!

  • You have great communication skills and are able to clearly explain and document plans and results to your team and the wider organization
  • You’re genuinely curious and passionate about marketing and staying current with new ways to reach customers
  • 1-3 years of experience in retail/e-commerce startup/media buying agency scaling paid marketing channels and platforms, with paid social (especially Facebook/Instagram, secondarily Pinterest/Snapchat/Youtube/Twitter) as your primary expertise. Experience in the platform is a must.
  • Strong understanding of paid media attribution, experience with Google analytics is a plus.
  • Strong knowledge of paid search/shopping Google/yahoo/Bing and display advertising is a must.
  • Strong analytical skills with meticulous attention to detail. Data should speak to you.
  • Expert knowledge of Excel: pivot tables, vlookups, etc.
  • Strong understanding of site analytics and landing page optimization.
  • Good eye for being able to convey to a designer what type of social ads work and working knowledge of creating your own.
  • Experience with photoshop, gif creation, ad copy skills is a plus
  • You are obsessed with making dogs happy and healthy.

This position is a full-time, salaried position. It is located on-site at our office in Manhattan, New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, and a dog to pet anytime you wish.