Licksters Has Landed: The Toy + Treat System That Turns Zoomies Into Slobbery Zen

Written by: Olivia Oleck

|

Published on

|

Modified

|

Time to read 3 min

Licksters was built on a simple idea: enrichment shouldn't just pass the time, it should transform it. Up to 40 minutes of happy, slobbery play later, we think your dog will agree.




Take a stroll down the enrichment toy aisle and you'll see puzzle feeders, lick mats, and snuffle mats, all engineered to occupy a dog's brain, and all a little... joyless, if we're being honest. There's plenty of function, but not nearly enough fun.

Enter Licksters, the toy + treat system designed to engage your dog's brain and belly for up to 40 minutes of happy, slobbery, stress-melting play.

No matter your dog's vibe or playstyle — stress-chewer, power-snoozer, or laser-focused problem solver — Licksters is built to deliver the best 40 minutes of their day. (And quite possibly the calmest 40 minutes of yours, too.)


MEET TRICKSTER THE LICKSTER

No tricks required! Built with ease in mind, Licksters is refreshingly simple: twist it open, add the treat, twist it closed, and hand it over. From there, your dog can bounce, lick, and enjoy their journey toward utter contentment.

Licksters is more than just a "thing" you hand your dog to buy yourself a little quiet time. It's a full experience, built around a wobbly-shaped dispenser that keeps dogs curious and problem-solving instead of just muscling through the mess. Along the way, it also helps soothe and calm them during moments of high stress or boredom, turning restless energy into something a lot more zen. Trickster the Lickster can handle your dog's big feelings... thunderstorms, doorbells, "you're leaving without me?" panic... whatever's got them wound up.

Close-up of the Licksters toy twisted open to show the treat compartment

BEHIND THE DESIGN

Every good BARK product starts with a weird idea and a very patient team. Derek Rippe, alongside his talented colleagues Zack Massos and Haley Steele, started designing Licksters by asking a deceptively simple question: what does it take to actually satisfy a dog, not just distract one for a while?

The goal on day one was 20 minutes of engagement. The team tested (and re-tested) and perfected countless versions of this toy and treat system, and somewhere along the way, blew past their own goal. Dogs are now clocking closer to 40 minutes of trance-level bliss. Overachievers, all of them!
 Behind the scenes of the Licksters design and testing process 

WHAT MAKES IT DIFFERENT

Up to 40 minutes of playtime — about 2x the claim of the leading competitor

Two treats, two access points for extended, less-predictable play

Dishwasher safe with a smooth interior that resists treat buildup, so cleanup doesn't undo the fun

Real peanut butter as the #1 ingredient, boosted with probiotics for gut health

Durable natural rubber built to hold up to chewers of all levels


Licksters toy and treat refill laid out together

REAL DOGS, REAL REVIEWS

We didn't just take our own word for it. Our team put Licksters to the test with their dogs, and the results speak for themselves. Check out these testimonials, and the very good pups behind them:

 
"He is a monster when we have people over for dinner. Stealing plates left and right. We give him a Lickster when its time for us to eat and he takes it in a corner of the lawn and goes to town by himself for an hour."
— Fred's human, Dave Stangle

Scotia the dog calmly licking her Licksters toy
"Scotia HATES the mailman and delivery vehicles; she barks nonstop from arrival to departure! When using Licksters, she only looked up once when the doorbell rang, and then she went immediately back to licking."
— Scotia's human, Olivia Oleck

"Mahoney is a SMART dog, so any slow feeders or puzzles were pretty quickly completed. Licksters has been the first toy I can rely on to keep him occupied for more than 30 minutes. It lasted him a whole 45 minutes!"
— Mahoney's human, Jennifer Hub

GET THE SET

Licksters comes in two sizes: Small (0–20 lbs) and Medium/Large (20+ lbs), and a few easy ways to bring the zen home.



Bundle & save even more! Pair a Starter Pack with a treat refill subscription and get 50% off the starter set and 10% off the treats -- that's 32% savings on your first order! 

 

Happy Licking!