BARK Announces the $500K Ultimutt Giveaway Awarding Dogs With a Variety of Prizes For an Unforgettable Summer of Experiences with their Humans

Monthly grand prize winners could receive a Winnebago, Barletta pontoon boat, or a 2025 Subaru Wilderness Forester.

New York, NY - June 17, 2024 - Today, BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, has announced the kick-off of the $500K Ultimutt Giveaway, with over $500,000 of prizes to give your dog the summer of their dreams. Starting today, June 17, through September 2, every purchase of toys and treats from BARK.co or a subscription to BarkBox and Super Chewer enters dog parents for a chance to win prizes such as a Winnebago, pontoon boat, Subaru, dog-friendly hotel stays and loads of BARK’s clever toys and slobber-worthy treats!

This summer, the $500K Ultimutt Giveaway is giving away a grand and first prize each month, with many opportunities to win smaller prizes in between. Daily prizes will be drawn from a pool of entries submitted that day, weekly prizes will be awarded to submissions from the week, and first and grand prizes will be awarded for entries from the entire month. At the end of each month, the submission cycle restarts.

Three grand prize winners will be awarded with:

• June: Winnebago View, the most dog-friendly of motorhomes fully stocked with BARK toys and treats.
• July: Barletta pontoon boat, with dog-friendly features including built-in bowls, pull-out treats bin, doggie dockview and a stowaway area with dog-shaped lifejackets and inflatable dog loungers.
• August: 2025 Subaru Wilderness Forester packed to the brim with BARK toys and products to explore the great outdoors.

Throughout the summer, first and weekly prizes will include:

• A $28,000 voucher for a custom vacation planned by a Fora travel advisor.
• Three dog-friendly night stays at Hilton Home 2 Suites.
• The Big Agnes Dog House 4.
• K9 Electric Cargo Bike for dogs.
• A Pet Security Camera with Treat Dispenser.
• And much more!

“At BARK we aim to give dog parents emotional experiences they can share with their dogs,” said Michael Parness, Chief Marketing Officer and General Manager, Play at BARK. “The Ultimutt Giveaway is a prime opportunity to win big-ticket items, but what’s most important is the memories families will create with them.”

Eligible purchases must be made on Bark.co, BarkShop.com, or via subscription boxes (BarkBox.com, SuperChewer.com) during the qualifying time frame. Daily and weekly prizes can only be won once per month. All purchases will be weighted equally, and there's a mail- in option for no-purchase necessary. To learn more about our terms and conditions, prizes and to start redeeming entries, please visit Bark.co/sweepstakes.

About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.

Contacts
Investors:
Michael Mougias
investors@barkbox.com

Media:
Garland Harwood
press@barkbox.com