New York, NY - November 28, 2023 - BARK (NYSE: BARK), a leading global omnichannel dog brand with a mission to make all dogs happy, in partnership with Warner Bros. Discovery Global Consumer Products today announced it is launching a National Lampoon’s Christmas Vacation BarkBox and Super Chewer box to celebrate the “hap-hap-happiest” time of year with our dogs. New and current subscribers of BarkBox, a monthly themed surprise of toys and treats, and Super Chewer, a monthly subscription of tough toys for dogs who play harder, can play with Griswold family Christmas-themed toys starting today and all season long while supplies last.
BARK’s team of toy designers reimagined the Warner Bros. cult classic holiday film into hilarious dog toys such as a plush Clark Griswold and moose mug, cousin Eddie’s RV with a “Jelly of the Month Club” toy hidden inside, and even Aunt Bethany’s lime jello ready for dogs to rip into. Dogs that love a challenge, like cousin Eddie’s dog Snots, can opt for tougher designs of the toys through a Super Chewer subscription with durable versions of the Griswold family station wagon, moose mug, and the “gift that gives the whole year” “Jelly of the Month Club” toy with a surprise toy inside.
“At BARK, dogs are family, and we love including them in holiday traditions. Collaborating with classic films such as National Lampoon’s Christmas Vacation is a fun way to bring our dogs into holiday season festivities,” said Dave Stangle, Vice President of Brand Marketing at BARK. “In a way, we see ourselves in Clark Griswold where we want our family (especially our dogs) to have a spirited holiday season that brings everyone together. These toys are our way of bringing dog parents and their pups together to celebrate.”
BARK was founded in 2011 and has since served more than 6.5 million dogs around the world. To learn more about the National Lampoon’s Christmas Vacation toys and to sign up for a subscription, visit BarkBox.com or SuperChewer.com.
About BARK
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at BARK.co for more information.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
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