BARK DATA: American Staffordshire Terriers are the Most Spoiled Breed of All

BARK Reveals 10 Years of American Dog Parent Habits to Launch Breed-Specific Food

BARK has served over 6.5 million dogs since the company launched in 2012 and we decided to take our extensive knowledge of dogs and what they love, and bring it to the food industry. We used our decades worth of data to create BARK Food, our new, great food for your dog’s breed. While diving into our dog data, we uncovered hilarious dog parent trends based on their dog’s breeds. While each dog is unique, there is a LOT that the breed of a dog says about their humans. We identified the most spoiled breeds, top names for breeds, and top breeds and names in each state. A few of the interesting findings include:

• • American Staffordshire Terriers (aka Staffys) are the most spoiled breed

    German Shorthaired Pointers and Bernese Mountain Dogs follow the pack in second and third place, respectively.

  • One Nation Under LUNA

    When we analyze the names of dogs by state, the data is surprisingly homogenous. Regardless of region or political leaning, we have commonality in what we name our pups as Americans, and the most popular name is Luna.

  • Utah is the ONLY state that doesn't have Pit Bulls or Labradors as their top breed

    Their top pup? The Doodle!

  • Boxer parents like… boxing

    Boxers are the only breed with Tyson in the top 20 names (the Mike is silent).

  • Alaska’s top breed is in fact NOT an Alaskan dog

    It’s the Labrador! But don’t worry, Husky is #2 and Alaskan Malamute isn’t far behind at #9.

The data was pulled from dog parents who have subscribed to BarkBox and Super Chewer, and filtered by breed. Check out more dog parent trends below. BARK is releasing this data in celebration of the launch of BARK Food catered to Pit bulls, Labradors and Chihuahuas, now available for dog parents nationwide at food.bark.co. We’ll continue to release breed-specific meal plans until we cater to every type of dog.

With BARK Food, you’ll get:

• Breed-specific food from the dog-obsessed people who know how to keep your pup happy and healthy.

  We serve over 275,000 Pit bulls, Chihuahuas, and Labs every month, so we care a lot about them. We’ve thought of everything for these breeds, including ways to help with any conditions, personality quirks, or eating styles they might have.

• Same Price Forever.

  This is just how we do business. For the last 70 (dog) years, we’ve offered our dog customers the same price for their entire lives. This means if you sign up for the savings and the convenience of regular deliveries, we’ll guarantee you’ll pay the same price forever. Inflation sucks, and our dogs should be protected from rising prices.

• 100% Happy Guarantee.

  If your dog isn’t happy with their food, we will work with you to get it right. Wherever, whenever, whatever you need on your food journey, we are here to help. We believe this is how dog people serve dogs and their people.

 Below are the top 100 names from the BARK data, if you have any additional questions don't hesitate to reach out to [email protected]!

1. Luna
2. Bella
3. Max
4. Cooper
5. Daisy
6. Charlie
7. Loki
8. Lucy
9. Nala
10. Koda
11. Sadie
12. Bear
13. Milo
14. Stella
15. Bailey
16. Jax
17. Rocky
18. Tucker
19. Lola
20. Nova
21. Zeus
22. Duke
23. Zoey
24. Willow
25. Buddy
26. Penny
27. Piper
28. Finn
29. Apollo
30. Molly
31. Ellie
32. Riley
33. Maggie
34. Harley
35. Diesel
36. Rosie
37. Blue
38. Leo
39. Ollie
40. Moose
41. Lily
42. Oakley
43. Ruby
44. Ace
45. Coco
46. Jack
47. Scout
48. Oliver
49. Thor
50. Murphy
51. Mia
52. Bentley
53. Shadow
54. Millie
55. Kona
56. Sophie
57. Winston
58. Hank
59. Gunner
60. Bandit
61. Bruno
62. Pepper
63. Odin
64. Toby
65. Remi
66. Hazel
67. Gus
68. Athena
69. Beau
70. Chloe
71. Winnie
72. Rex
73. Dixie
74. Teddy
75. Louie
76. Maya
77. Layla
78. Tank
79. Sasha
80. Jasper
81. Archie
82. Roxy
83. Honey
84. Ruger
85. Maverick
86. Ranger
87. Dexter
88. Olive
89. River
90. Marley
91. Cash
92. Lady
93. Remy
94. Izzy
95. Leia
96. Axel
97. Gracie
98. Atlas
99. Peanut
100. Xena

Study Methodology:

BARK dug through over 10 years of customer data and purchasing trends. The data was pulled from dog parents that have subscribed to BarkBox and Super Chewer, and filtered by breed.