BARK DATA: American Staffordshire Terriers are the Most Spoiled Breed of All

BARK DATA: American Staffordshire Terriers are the Most Spoiled Breed of All

BARK Reveals 10 Years of American Dog Parent Habits to Launch Breed-Specific Food

BARK has served over 6.5 million dogs since the company launched in 2012 and we decided to take our extensive knowledge of dogs and what they love, and bring it to the food industry. We used our decades worth of data to create BARK Food, our new, great food for your dog’s breed. While diving into our dog data, we uncovered hilarious dog parent trends based on their dog’s breeds. While each dog is unique, there is a LOT that the breed of a dog says about their humans. We identified the most spoiled breeds, top names for breeds, and top breeds and names in each state. A few of the interesting findings include:
    • American Staffordshire Terriers (aka Staffys) are the most spoiled breed
      German Shorthaired Pointers and Bernese Mountain Dogs follow the pack in second and third place, respectively.
    • One Nation Under LUNA
      When we analyze the names of dogs by state, the data is surprisingly homogenous. Regardless of region or political leaning, we have commonality in what we name our pups as Americans, and the most popular name is Luna.
    • Utah is the ONLY state that doesn't have Pit Bulls or Labradors as their top breed
      Their top pup? The Doodle!
    • Boxer parents like… boxing
      Boxers are the only breed with Tyson in the top 20 names (the Mike is silent).
    • Alaska’s top breed is in fact NOT an Alaskan dog
      It’s the Labrador! But don’t worry, Husky is #2 and Alaskan Malamute isn’t far behind at #9.
The data was pulled from dog parents who have subscribed to BarkBox and Super Chewer, and filtered by breed. Check out more dog parent trends below. BARK is releasing this data in celebration of the launch of BARK Food catered to Pit bulls, Labradors and Chihuahuas, now available for dog parents nationwide at We’ll continue to release breed-specific meal plans until we cater to every type of dog.

With BARK Food, you’ll get:

  • Breed-specific food from the dog-obsessed people who know how to keep your pup happy and healthy.
    We serve over 275,000 Pit bulls, Chihuahuas, and Labs every month, so we care a lot about them. We’ve thought of everything for these breeds, including ways to help with any conditions, personality quirks, or eating styles they might have.
  • Same Price Forever.
    This is just how we do business. For the last 70 (dog) years, we’ve offered our dog customers the same price for their entire lives. This means if you sign up for the savings and the convenience of regular deliveries, we’ll guarantee you’ll pay the same price forever. Inflation sucks, and our dogs should be protected from rising prices.
  • 100% Happy Guarantee.
    If your dog isn’t happy with their food, we will work with you to get it right. Wherever, whenever, whatever you need on your food journey, we are here to help. We believe this is how dog people serve dogs and their people.
Below are the top 100 names from the BARK data, if you have any additional questions don't hesitate to reach out to [email protected]!
  1. Luna
  2. Bella
  3. Max
  4. Cooper
  5. Daisy
  6. Charlie
  7. Loki
  8. Lucy
  9. Nala
  10. Koda
  11. Sadie
  12. Bear
  13. Milo
  14. Stella
  15. Bailey
  16. Jax
  17. Rocky
  18. Tucker
  19. Lola
  20. Nova
  21. Zeus
  22. Duke
  23. Zoey
  24. Willow
  25. Buddy
  26. Penny
  27. Piper
  28. Finn
  29. Apollo
  30. Molly
  31. Ellie
  32. Riley
  33. Maggie
  34. Harley
  35. Diesel
  36. Rosie
  37. Blue
  38. Leo
  39. Ollie
  40. Moose
  41. Lily
  42. Oakley
  43. Ruby
  44. Ace
  45. Coco
  46. Jack
  47. Scout
  48. Oliver
  49. Thor
  50. Murphy
  51. Mia
  52. Bentley
  53. Shadow
  54. Millie
  55. Kona
  56. Sophie
  57. Winston
  58. Hank
  59. Gunner
  60. Bandit
  61. Bruno
  62. Pepper
  63. Odin
  64. Toby
  65. Remi
  66. Hazel
  67. Gus
  68. Athena
  69. Beau
  70. Chloe
  71. Winnie
  72. Rex
  73. Dixie
  74. Teddy
  75. Louie
  76. Maya
  77. Layla
  78. Tank
  79. Sasha
  80. Jasper
  81. Archie
  82. Roxy
  83. Honey
  84. Ruger
  85. Maverick
  86. Ranger
  87. Dexter
  88. Olive
  89. River
  90. Marley
  91. Cash
  92. Lady
  93. Remy
  94. Izzy
  95. Leia
  96. Axel
  97. Gracie
  98. Atlas
  99. Peanut
  100. Xena
Study Methodology:
BARK dug through over 10 years of customer data and purchasing trends. The data was pulled from dog parents that have subscribed to BarkBox and Super Chewer, and filtered by breed.

Reading next

Introducing BARK’s New Food Lineup: Great Meals Made for Your Dog’s Breed
Introducing BARK’s New Food Lineup: Great Meals Made for Your Dog’s Breed

Leave a comment

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.