New York, NY - October 3, 2023 - BARK, creators of BarkBox, today announced a collaboration with cult-classic film Mean Girls and released a limited-edition Burn Book plush toy for dogs in collaboration with Paramount Consumer Products. In celebration of “Mean Girls Day'' on October 3, BARK wants to bring dogs in on the fun because we’re, like, in love with them or something.
Beginning today, BARK’s Burn Book dog toy is available as a free gift when customers sign up for a 6- or 12-month BarkBox or Super Chewer subscription, or for $10 on BARKShop.com while supplies last. BARK’s in-house design team reimagined the iconic Mean Girls Burn Book from a dog’s perspective and filled it with squeakers, crinkles, and secrets such as the latest dog to chase coach’s car and which dog has a Pug-ly snout.
“We’re excited to work with Paramount Consumer Products and design the Burn Book toy in a clever way that brings Mean Girls into the dog world,” said Dave Stangle of BARK. “At BARK, we love finding ways to tap into cultural moments and people’s obsessions to reach even more dogs and dog parents. Almost twenty years since its release, Paramount Pictures’ Mean Girls is still loved and widely quoted by all, and we wanted to find a way to tell dogs they can always ‘sit with us.’”
BARK was founded in 2011 and has since served more than 6.5 million dogs around the world. To learn more about the Mean Girls dog toy and to sign up for a subscription, visit BarkBox.com or SuperChewer.com.
Paramount Pictures’ Mean Girls is available to stream now on Paramount+.
BARK is the world’s most dog-centric company, devoted to making dogs happy with the best products, services and content. BARK’s dog-obsessed team applies its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, great food for your dog’s breed, effective and easy to use dental care, and dog-first experiences that foster the health and happiness of dogs everywhere. Founded in 2011, BARK loyally serves dogs nationwide with themed toys and treats subscriptions, BarkBox and BARK Super Chewer; custom product collections through its retail partner network, including Target and Amazon; its high-quality, nutritious meals made for your breed with BARK Food; and products that meet dogs’ dental needs with BARK Bright®. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at shop.BARK.co for more information.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBS Television Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and SHOWTIME®. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.