Eat Good, Do Good: Introducing BARK in the Belly
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Time to read 4 min
At BARK, we’ve spent years wagging tails and winning hearts through BarkBox and Super Chewer. Now, we’re taking that same joy, love, and dedication and putting it where it really counts: your dog’s bowl.
Say hello to BARK in the Belly, the only dog food brand in the world that’s truly by dogs, for dogs. This isn’t just about feeding your pup—this is a full-on mission to leave no dog hungry, and to make sure every belly is happy.
We’re pledging to put 100% of profits of our food toward feeding hungry dogs until every bowl is full and every belly happy. And with your help, we’re donating food and support every single quarter* to rescues and shelters across the country.
Real Food. Real Impact. Real Dogs.
With every bag you buy, we’ll pour 100% of any money made back into our dream of a world where no dog goes hungry. So you're not just buying food—you’re filling bowls.
Don't believe us? You’ll be able to see the difference you’re making—every donation, every bowl, every happy tail and every belly—through our BARK in the Belly Impact Tracker.
We’ll be sharing updates on the number of dogs fed, non-profits supported, and lives changed through email, SMS, and social and through the tracker which will roll out soon. Because when you do something this good, it deserves to be celebrated—loudly and proudly (preferably with some barking involved).
And this is just the beginning.
About Our Premium Dog Food
BARK in the Belly features two new recipes: WOOF WOOF WOOOF WOOF* Chicken and WOOF WOOF WOOOF WOOF Beef. They both:
- Are suitable for dogs of all ages, stages, and snoot sizes.
- Made in the USA with world's finest ingredients
- Contain gut-supporting probiotics and prebiotics.
- Support joint health for epic zoomies.
- Promote healthy skin & coat with omega-3 and omega-6 fatty acids.
- Give back!
The protein is the #1 ingredient in each respective recipe–not beef or chicken flavor, the real stuff. Your dog doesn't dream about "chicken flavor," they dream about actual, real, honest-to-dog chicken.
This isn't just food; it's a full-body tail-wag support system packed with belly buddies like prebiotics and probiotics for happy digestion, hip and joint helpers like glucosamine for those epic zoomies, and omegas 3 & 6 for a coat that practically screams "Pet me, I'm stunning."
We've also loaded this recipe with immune system sidekicks—antioxidants like Vitamin E, Selenium, and Zinc—to help your dog fight off villains like germs, squirrels, and that terrifying vacuum cleaner.
Whether you've got a chaotic puppy or a wise, grumpy senior (and every snoot size in between), this all-life-stages formula grows with your dog, so no awkward food breakups required.
We left out all the fake stuff your dog doesn't need—because your dog deserves better than a mystery meal. Made in the USA with the world's finest ingredients we could sniff out, this recipe comes with our 100% Happiness Guarantee and something even better: 100% of BARK's profits go to dog-first causes. For every bag sold, we donate 100% of the profits—because no good dog should go hungry, and they're all good dogs.
*That's dog for "Eat good! Do good!" New co-owners, new lingo.
Subscribe & Score 1 Month FREE (Your Dog Will Thank You Later)
WOOF WOOF WOOOF WOOF FAQ
How do I transition my dog to the new food?
Your dog's stomach didn't sign up for sudden changes (even good ones), so here's our 7- to 10-day plan for switching to Bark In The Belly without any digestive drama:
Days 1 to 3: Feed 3/4 of their current food and add 1/4 of the new food (think of it as a gentle introduction)
Days 4 to 5: Serve half current food and half new food (now we're getting somewhere)
Days 6 to 8: Feed 3/4 new food and 1/4 previous food (almost there!)
Days 9 to 10: Serve only the new food (victory lap time!)
Remember: your dog is the ultimate judge here. If they need a slower transition, that's totally fine—some dogs like to take their time with life changes.
Are you really donating 100% of the profits?
Yes! We're not just saying that for the warm fuzzies (though there are plenty of those). 100% of BARK's profits from every bag of Bark In The Belly goes directly to dog-first causes. By profits, we mean what’s left over (surplus, balance, difference) from BARK in the Belly sales, after our usual, day-to-day business expenses (e.g. employee compensation and benefits, transportation, occupancy costs, marketing and advertising, supplies, cost of goods, and taxes) are deducted from the income. The donations we make are in-kind or in cash, per our discretion. Check out the impact tracker to where and who we’re donating to!
How do I know how much to feed my dog?
Every dog is different (shocking, we know), so we've created a handy feeding calculator on our website that takes into account your dog's weight, age, and whether they're the type who thinks every walk is a marathon or every nap is an Olympic sport. Just plug in your pup's details and we'll tell you exactly how much to serve.
What if my dog is a picky eater?
Ah, the discerning diner! Some dogs have refined palates and strong opinions about their meals (we respect that). If your dog is giving you the "is this really the best you can do?" look, try mixing in some Bark In The Belly Toppers or their favorite Bark In The Belly Treats to make mealtime more exciting. Sometimes even the pickiest eaters just need a little extra convincing that dinner is worth their time.
