BARK Celebrates Wicked: For Good with a Limited-Edition BarkBox Inspired by the Dogs Who Change Us – For Good

NEW YORK, N.Y., November 5, 2025 – BARK (NYSE: BARK), a leading global omnichannel dog brand on a mission to make all dogs happy, has announced a new BarkBox collaboration with Universal Products & Experiences in celebration of the upcoming theatrical release of Universal Pictures’ epic conclusion to the global cinematic phenomenon, Wicked: For Good, on November 21.

This collection reimagines the world of Wicked from a dog’s perspective, filled with tail-wagging charm and clever details inspired by the films. Each toy brings the magic to life through BARK’s signature dog-first design, featuring plush textures, crinkle, squeakers and hidden surprises to delight every pup. The collection includes:

• Elphaba’s Hat: A textured plush hat with a crinkle brim that rips open to reveal a hidden Wicked tennis ball.
• Glinda’s Wand: A fetch stick toy with furry textures, crinkle, and a squeaker.
• Chistery: A furry plush with floppy crinkle wings, limbs, and a squeaker.
• Nessarose’s Squeakin’ Slipper: A shiny plush slipper with a textured heel and disc squeaker.
• The Grimmerie: A plush spellbook featuring a built-in treat pocket, crinkle, printed Wicked details, and two squeakers inside.

Available now for new and existing BarkBox subscribers (starting at $27/month), this limited-edition collection is a tribute to the themes of friendship, courage, and loyalty, which are core to Wicked: For Good, and the relationship between dogs and their humans.

“At BARK, we see first-hand every day how dogs change us for good,” said Dave Stangle, VP Brand Activation at BARK. “This collaboration celebrates that bond while channeling the storytelling, heart, and magic in Wicked: For Good. We’re thrilled to help fans share that excitement with the dogs who make their lives extraordinary.”

To learn more about the Wicked: For Good BarkBox and to sign up for a subscription, visit bark.co.

About BARK
BARK is the world’s most dog-centric company, devoted to making all dogs happy with the best products, food, services, and content. BARK’s dog-obsessed team leverages its unique, data-driven understanding of what makes each dog special to design playstyle-specific toys, wildly satisfying treats, dog-first experiences that foster the health and happiness of dogs everywhere, and more. Founded in 2011, BARK loyally serves millions of dogs nationwide with BarkBox and Super Chewer, its themed toys and treats subscriptions; custom product collections through its retail partner network, including Target, Chewy, and Amazon; BARK in the Belly, a premium dog food and consumables line that donates 100% of food profits to fight canine hunger; and BARK Air, the first air travel experience designed specifically for dogs first. At BARK, we want to make dogs as happy as they make us because dogs and humans are better together. Sniff around at bark.co for more information.

About Universal Pictures’ Wicked: For Good

Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. Directed by Jon M. Chu, the final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.

About Universal Products & Experiences

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.