Ambassador Program Terms and Conditions

Welcome to the BARK In The Belly Ambassador Program! These “BARK In The Belly Ambassador Program Terms and Conditions” (or “Terms” for short) lay out what you’ll be agreeing to by participating in the BARK In The Belly Ambassador Program (the “Program”), and what you’ll be responsible for as a participant (or, as we call it, an “Ambassador”). Please read everything carefully. By clicking “I Accept,” you’re affirming that you’ve read, understand, and accept these Terms.

The Program. 

Your role as an Ambassador is to test select BARK In The Belly products (each a “Product” and together the “Products”) with your dogs and to share your dog’s experience on social media.

Program Kick-Off. 

To kick things off, you’ll receive a one-month supply of BARK In The Belly food sized to your dog. Within thirty (30) days of receiving the Product, you agree to create and share at least three (3) posts (which can be photos, videos, or other content) about the Product and your dog’s experience.

Required Post Disclosures. 

Please note that you’ll need to comply with certain disclosure requirements in each post about the Products. Disclosures must be clear and hard to miss within the post itself (not buried in hashtags or at the end of captions). We recommend a simple statement at the beginning or the top of each post, such as “Received this product free from BARK to try,” “Sponsored by BARK,” or “Thanks to BARK for sending free product for review.”

By agreeing to these Terms, you acknowledge that the Products will be provided to you free of charge, you understand you won’t receive any money or other compensation as part of this Program beyond the Product itself, and you agree to clearly disclose this material connection in all social media posts about the Products, using language such as “received free product from BARK to try” or other similar language contained in the paragraph above. Compliance with Federal Trade Commission guidelines on endorsements is required. If you don’t meet these requirements, BARK may have to remove you from the Ambassador Program, and you may not be eligible for future Ambassador opportunities.

Content Usage Rights. 

By posting about the Product as a part of this Program, you are hereby granting BARK a perpetual, irrevocable, worldwide, royalty-free, transferable, and sublicensable license to use, reproduce, repost, publish, adapt, exploit, and share any content you create that mentions or features either the Product or BARK In The Belly, on any platform and for any business or commercial purpose.

Future Opportunities. 

We have a lot of exciting Products in the works and would like to keep you on as an Ambassador as we continue to roll them out to the public. As an Ambassador of this Program, you and your dog will be first in line to test out any future Products we release under this Program.

Termination. 

BARK may end or cancel your participation in the Ambassador Program at any time, for any reason or no reason at all. You may also opt out at any time by notifying BARK. Once these Terms have been terminated, you agree that you will not continue to post about the Products as if you are still an Ambassador of this Program.

Giving Feedback. 

Sometimes we’ll ask specific questions or send surveys, and we ask that you respond promptly. Your insights help shape future products, so we take them seriously. By participating, you grant BARK a perpetual, irrevocable, royalty-free, transferable, and sublicensable license to use any feedback, ideas, or input you share in connection with testing, for any purpose in connection with our products, services, and overall business. Please note that BARK will not owe you any payment or credit for this, just our genuine appreciation. If we don’t receive feedback after reaching out a few times, we may pause or end your testing role.

Safe Testing Practices. 

Before your dog engages with a Product, please read and follow any instructions we provide. Keep an eye on your dog during engagement and never leave the Product with them unattended. If your dog starts to chew off or eat parts of the Product that are not meant for consumption, it’s time to take it away. Once you’re done with a session, store the Product safely until the next round. If a Product ever seems damaged or unsafe, stop using it immediately, throw it out, and let us know what happened. Safety is a top priority, and your feedback plays a big part in helping us protect dogs everywhere. If a Product poses a clear safety issue not disclosed up front, please contact us so we can investigate and improve future versions.

Keep It Confidential. 

On occasion, the Products tested through this program may not be in the world yet, and we’re trusting you to keep them under wraps. In situations that require your discretion, that means no sharing, gifting, selling, or letting other dogs outside your home use them. Do not post pictures, videos, or comments about them on social media, or talk about your dog’s reactions or your thoughts on the toy publicly, unless you have received prior written permission from BARK or unless it is in connection with your posts about the Product as part of this Program. Everything from how the Product looks to whether it might show up in the future BARK is considered confidential. These obligations stay in effect even if your role as an Ambassador ends, for a period of two (2) years after your participation ends.

No Promises or Replacements. 

WE’RE GIVING YOU THESE PRODUCTS FOR FREE AS PART OF A TESTING PROGRAM, WHICH MEANS THEY COME "AS IS." WE MAKE NO WARRANTIES WITH RESPECT TO THE PRODUCTS, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT, ALL OF WHICH WARRANTIES ARE HEREBY DISCLAIMED. We’re not promising they’ll be perfect or last forever, and we don’t offer returns or replacements. By testing, you’re taking on the risk that the Product might break, not work as expected, or cause some kind of issue. You’ll also need to accept a separate release form that goes into more detail about this.

LIMITING OUR LIABILITY.

BARK ISN’T RESPONSIBLE FOR ANY INJURIES, PROPERTY DAMAGE, OR OTHER PROBLEMS THAT MIGHT HAPPEN DURING TESTING. TO THE FULLEST EXTENT PERMITTED BY LAW, BARK, ITS EMPLOYEES, AND AFFILIATES DISCLAIM ALL LIABILITY FOR ANY DIRECT, INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR SPECIAL DAMAGES ARISING OUT OF OR RELATED TO YOUR PARTICIPATION OR USE OF THE PRODUCTS. IN ADDITION, TO THE FULLEST EXTENT PERMITTED BY LAW, BARK’S TOTAL LIABILITY TO YOU FOR ANY AND ALL CLAIMS ARISING OUT OF OR RELATED TO YOUR PARTICIPATION IN THE AMBASSADOR PROGRAM OR USE OF THE PRODUCTS, WHETHER IN CONTRACT, TORT, OR OTHERWISE, SHALL NOT EXCEED ONE HUNDRED DOLLARS ($100) IN AGGREGATE. YOU AGREE TO ASSUME FULL RESPONSIBILITY AND NOT TO HOLD BARK, ITS EMPLOYEES, OR AFFILIATES LIABLE. YOU ALSO AGREE TO INDEMNIFY AND DEFEND BARK AGAINST ANY CLAIMS, LEGAL FEES, OR COSTS ARISING FROM YOUR PARTICIPATION OR USE OF THE PRODUCTS, EXCEPT WHERE PROHIBITED BY LAW.

Duration of the Terms. 

These Terms become effective upon your acceptance and remains in effect until terminated earlier by you or BARK in writing (a simple email to your BARK contact is fine and we’ll email you at the address you provide us). Please note though that, even after termination, your obligations related to confidentiality, intellectual property, and limitation of liability will continue.

Protecting Our Ideas. 

Everything we share with you about these Products—what they look like, how they work, your feedback, test results, and any other inside info—is confidential and belongs to BARK. You agree not to use or share that information outside of this Program unless requested by us or required by law. If we ask for materials to be returned, deleted, or destroyed, please do so within thirty days. You’re not receiving any ownership or rights to our trademarks, patents, designs, or content. All intellectual property rights in and to the Products, including but not limited to patents, trademarks, copyrights, trade secrets, and any feedback, suggestions, or improvements or Feedback you provide regarding the Products,are and shall remain the exclusive property of BARK and its licensors. Your participation in the Program does not grant you any ownership, license, or other rights in or to the Products or any related intellectual property, except for the limited, revocable right to use the Products solely for the purpose of testing described in these Terms.

Legal Details. 

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be severed from these Terms, and the remaining provisions shall remain in full force and effect. The parties agree to replace any invalid or unenforceable provision with a valid provision that most closely approximates the intent and economic effect of the original. You acknowledge and agree that any breach or threatened breach of these Terms, including but not limited to any breach of confidentiality obligations or unauthorized use of BARK’s intellectual property, may cause irreparable harm to BARK for which monetary damages may be inadequate. Accordingly, BARK shall be entitled to seek immediate injunctive or other equitable relief to prevent or remedy such breach, in addition to any other remedies available at law or in equity, without the necessity of posting bond or proving actual damages. Any disputes, claims, or controversies arising out of or relating to these Terms, your participation in the Program, or your use of the Products shall be governed by the laws of the State of New York, without regard to its conflict of law principles. You expressly agree that any legal action or proceeding relating to these Terms or the Products shall be brought exclusively in the state or federal courts located in New York County, New York. You hereby irrevocably submit to the personal jurisdiction of such courts and waive any objection to venue or inconvenient forum. This provision is intended to provide certainty and convenience for both parties and shall survive termination of your participation in the Program.

Accept When You’re Ready. 

When you click “I Accept,” you're saying you’ve read and understood everything, you know what risks are involved, and you agree not to hold BARK responsible if anything goes wrong.

Release of Liability & Assumption of Risk

Taking on Risk. 

We’re thrilled you’re helping us test our Products, but we need to be real: testing isn’t risk-free. These Products are in development, and while we design them with safety in mind, accidents can happen. There’s a chance your dog could get hurt, your stuff could get damaged, or something unexpected could go wrong. By participating, you’re saying you understand those risks and you’re choosing to test anyway. You agree to take full responsibility for anything that might happen during the Process.

Letting Us Off the Hook.

You agree that if anything does go wrong—whether it’s a chewed-up couch, a vet bill, or something else—you won’t hold BARK or anyone we work with responsible. You’re releasing us from all legal claims related to your participation, except in cases of gross negligence, intentional harm, or anything else that can’t legally be waived. This release includes any current or future claims, whether you know about them now or not.

Covering Us if Needed.

By participating, you also agree to defend, indemnify, and hold harmless BARK, its affiliates, officers, directors, employees, agents, and partners from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or in any way connected with your participation in the testing of our Products. Binding on Others. This release isn’t just about you. It also binds your heirs, family members, legal reps, and anyone else who might try to make a claim on your behalf. Once you accept, they’re covered by these Terms too.

Final Legal Points. 

This document, in addition to the BARK In The Belly Ambassador Program Terms and Conditions, is the full agreement between you and BARK regarding the Ambassador Program and the testing-related risks. It replaces anything we may have said or agreed to earlier. If any part of this release isn’t enforceable, the rest still applies. It follows New York law, and any claims must be handled in courts located in New York, NY. When you accept, you’re agreeing to that jurisdiction and confirming that you understand and accept everything here.

One Last Note. 

By accepting this release, you’re saying you’ve read and fully understood the terms. You’re voluntarily giving up certain legal rights, including the right to sue BARK for anything related to the testing experience.