I swear I think my Ruger can read the logo on the box when it arrives! The minute I open the door to bring it in the house he gets super excited! Running circles around me, running back and forth through the house, and as soon as I set the box down on the kitchen island , he stands and props his feet so he can make sure he sees each and everything that comes out of that box!! It is the cutest and funniest thing to watch! I love it! The second best part (the first obviously is Ruger’s reaction) is if Ruger destroys a toy, all I have to do is send a message and Ruger gets a replacement toy in just a few days free of charge! You cannot beat that! Not to mention the best customer service ever!